Designing systems
that serve people,
not just screens
Hi, I am
Paul Chen
Product & Design Lead in San Francisco
Open To Work
Recent Project
Leading AI-powered fashion e-commerce platform for a more sustainable and personalized experience at Virtutela
Past Experience
Over half a decade working across industries, roles, and challenges — driven by a passion for meaningful change
Kids & Art Foundation
2020-2021
Web & UX Designer
Service design, web design, branding
UXReactor
2021 - 2023
Product UX Consultant
Consulted Cloud & SaaS UX development
Paulsible.co
2023 - Now
Design Consultant
UXUI design, web design, and branding
Virtutela Inc.
2025 - 2026
Founding Designer & Chief of Product
Led MVP development & Service Design
Tap to flip
Past Experience
Over half a decade working across industries, roles, and challenges — driven by a passion for meaningful change
Kids & Art Foundation
2020-2021
Web & UX Designer
Service design, web design, branding
UXReactor
2021 - 2023
Product UX Consultant
Consulted Cloud & SaaS UX development
Paulsible.co
2023 - Now
Design Consultant
UXUI design, web design, and branding
Virtutela Inc.
2025 - 2026
Founding Designer & Chief of Product
Led MVP development & Service Design
Tap to flip
Past Experience
Over half a decade working across industries, roles, and challenges — driven by a passion for meaningful change
Kids & Art Foundation
2020-2021
Web & UX Designer
Service design, web design, branding
UXReactor
2021 - 2023
Product UX Consultant
Consulted Cloud & SaaS UX development
Paulsible.co
2023 - Now
Design Consultant
UXUI design, web design, and branding
Virtutela Inc.
2025 - 2026
Founding Designer & Chief of Product
Led MVP development & Service Design
Tap to flip
How I work
As a product design lead, my job is to bring structure to complexity. Here's how I turn a fuzzy problem into a shipped, market-ready solution.
Discover
Uncover user needs and hidden constraints before a single solution is on the table
Define
Translate insights into a focused scope, prioritizing what matters most.
Design
Design lean and fast — keeping every iteration grounded in user experience
How I work
As a product design lead, my job is to bring structure to complexity. Here's how I turn a fuzzy problem into a shipped, market-ready solution.
Discover
Uncover user needs and hidden constraints before a single solution is on the table
Define
Translate insights into a focused scope, prioritizing what matters most.
Design
Design lean and fast — keeping every iteration grounded in user experience
How I work
As a product design lead, my job is to bring structure to complexity. Here's how I turn a fuzzy problem into a shipped, market-ready solution.
Discover
Uncover user needs and hidden constraints before a single solution is on the table
Define
Translate insights into a focused scope, prioritizing what matters most.
Design
Design lean and fast — keeping every iteration grounded in user experience
Case studies coming soon.
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